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WAYFINDER – DEAKIN UNIVERSITY
Supply chain careers for women.

Wayfinder Supply Chain Careers for Women is an industry facing initiative coordinated by Deakin University’s Centre for Supply Chain and Logistics.

In partnership with leading supply chain and logistics companies like: Coca-Cola Amatil, Woolworths, Nestle, Toll, Lion, Australian Rail Track Corporation and more, Wayfinder aims to increase the number of women and girls in supply chain education, training, jobs and careers.

BRAND REFINEMENT + BRAND GUIDELINES + EVENT COLLATERAL + FLYERS + CAREER PATHWAY BROCHURE + EVENT BANNERS + INVITATIONS

@wayfinderau + wayfinder.org.au

The Journey.

APPROACH
Advertising to women to work in a male-dominated industry meant creating a strong female presence in the brand, an atmosphere that portrayed female strength, unity, pride and capability. We enhanced the brand with the power of black and white photography paired with a vibrant magenta gradient and sharp angles. Together, these graphic elements represent female strength and history in the making.

THE OUTCOME
Since the launch of the Wayfinder program, dozens of events have been held throughout Australia. the graphic collateral has further supported these promotional and sponsored events with career pathway guidance and information.