MOJO ON MAIN
Local business by women, for women.
Mojo On Main fashion is a small local fashion business with two stores located in Eltham and Montmorency, led by Andrea Deylen. Her mission is simple, to make women feel great inside and out.
BRAND REFRESH + ECOMMERCE WEBSITE + DIGITAL MARKETING/ASSETS + PRINT GRAPHICS + POS + CAMPAIGN CREATION AND ROLLOUT
CREATIVE TEAM:
+ Justine Malone
+ Camille
+ Reannon Smith
The Journey.
APPROACH
As the business had a strong loyal following, it was important the brand mark remain recognisable in the community. We introduced a contemporary script typeface paired with a feminine palette to brighten and modernise the brand.
New to e-commerce, we worked closely with Mojo On Main to map the user experience and translate the personal nature of shopping instore to the online environment.
THE OUTCOME
The decision to add an online arm to the business has transformed the way Mojo On Main reaches its customers and converts sales. Weekly photoshoots provide fresh new content for both the website and social channels. The Mojo community reach is wider, more engaged and more connected.
What the client thought.
“It’s about building a community of women supporting women – a Mojo tribe – but it’s also about making customers feel unique at an affordable price. We choose pieces with our audience in mind so they can feel great inside and out every day.”
ANDREA DEYLEN – OWNER
