Le Louvre
Melbourne luxury fashion destination.

Malone + Co was approached by the gorgeous team at Le Louvre to design and build an e-commerce store that reflected the same style, beauty, calibre and essence for the iconic and sought after bricks and mortar in South Yarra. The website required a user experience that was fitting for the current clientele, those who are accustomed to personal and attentive shopping practice, and for new customers that are starting to enter the luxury fashion retail adventure.

SHOPIFY ECOMMERCE WEBSITE + PHOTOGRAPHY + CREATIVE DIRECTION

@lelouvre_melbourne + lelouvre.com.au

In collaboration with
+ Justine Malone
+ N+N
+ Nina Abrahams
+ Anthony Farrugia
+ Camille

APPROACH
Teaming up with N+N, we produced a curated and carefully thought out photoshoot. Setting the scenes in the South Yarra store we utilised the artwork, furniture and keepsakes from the 100 years of Le Louvre. From this styling, we were able to capture the history, craft, collections and essence of the brand. Isabella, model and stylist at Le Louvre, posed during the shoot. By using Isabella as the face of Le Louvre, the current clientele feels a sense of similarity when shopping online.

THE OUTCOME
Le Louvre has now entered the giant that is e-commerce and online retail and has the opportunity to showcase their elite, luxury and carefully crafted collections from designers such as Dolce & Gabbana, Ermanno Scervino, Jil Sander, Saint Laurent, Moncler and more. Le Louvre has been able to automate their bridal service and trunk shows while continuing to offer a seamless shopping experience both online and instore.

What the client thought.

“Justine was excellent to work with when undertaking such a huge, new and somewhat scary project. She is lovely, and her keen design eye and aesthetic gave us complete confidence in her service and style, as well as her nurturing yet professional nature. We were thrilled with seeing our vision come to life. It was everything that we hoped for and more. Building an online store has progressed our business to be up to date with the modern world, and accessible to everyone and anyone. Being nearly 100 years old we are proud to say we now have an online shop-able presence.”.

LOVE FROM THE LE LOUVRE GIRLS