BROOKS RUNNING – AUSTRALIA
Specialty sporting retailer.
M+C was approached by Brooks Running Australia to design the brands’ e-commerce website to be built into a custom platform and inventory software. Working with the Australian team, we wanted to develop a modern, updated website for the brand to inspire and inform the consumer of the specialty range of products on offer, as well as deliver modern UI and UX functionality.
“We believe a run can change a day, a life, the world. Running is a gift. Run happy!”
WEBSITE DESIGN + PROJECT MANAGEMENT
The Journey.
APPROACH
Like the intricate detailing in a Brooks shoe, the website was planned meticulously down to the last filtered search. From the homepage to the thank you page, our focus was always to ensure the consumer experienced an enjoyable and informed path to purchase.
THE OUTCOME
In the first year of launching the new website, Brooks Running Australia achieved significant growth in online sales and improved the user experience.
What the client thought.
“Justine was great to work with for the redesign of our site. She took on board our objectives and the standards required of a global brand and created a design that has helped us achieve significant growth and improved the user experience.”
MATTHEW O’CALLAGAHAN- MARKETING MANAGER
